Set a Strong Foundation in Place with Brand Standards
Brand Standards is the groundwork we need to do to determine the right message, to the right person, at the right time, the right way. With this foundation in place, everything we do from a marketing perspective makes sense. And it isn’t going to waste your money or your time.
Elements of a Brand Standards Session
Determine the right message, to the right person, at the right time, the right way.
Target Persona
In order for your Credit Union to be successful, you need to thoroughly know your ideal customer. The better your Credit Union knows its ideal customer, the better we will be able to communicate with them and meet their needs. This is more than age, geography and demographics. This is understanding what keeps them up at night and how your Credit Union can solve those internal needs.
Key Differentiators
This is the intersection of what differentiates you from your competitors – be it other Credit Unions or other financial institutions – that your target persona actually cares about.
Brand Language
This is how your Credit Union needs to portray itself consistently across all of your marketing and branding efforts.
Getting started is easy.
01.
Schedule a Call
We’ll quickly identify what you’re looking for and how we can help.
02.
Build a Plan
We’ll put together a plan, a timeline and get to work.
03.
Elevated Marketing
You’ll be proud of your brand and confident in your plan.
More Marketing Services
Explore the other ways we help credit unions elevate their brand, culture, and mission.
Word of Mouth
Generate raving fans and get more word of mouth marketing through the power of a Member Experience Strategy.
Brand Revamp
Have a brand you’re proud of, understand the right message to deliver to the right person, and have confidence in your sales efforts.
