Build Word of Mouth with a Member Experience Strategy
Word of mouth marketing is as old as time. It’s by far the most effective and least expensive form of marketing we could possibly have. It’s likely how you’ve built your credit union to where it is today.
However, making it something you can count on or something you can do intentionally can be a real challenge. But when you do – when you have a defined, repeatable series of “peak moments” at exactly the right time in your members’ journeys – it’s gold you’ll be mining forever.
Elements of a Good Member Experience Strategy
Generate raving fans and get more word of mouth marketing through the power of a Member Experience Strategy.
Member Expectations
What does a member expect the experience to be like?
Ideal Experience
What do we want the experience to be like in a perfect world?
Member Journey Map
Map out the existing experience journey as it today.
Peaks and Valleys
Overlay the expectations and ideals onto the map and see where the opportunities are.
Divergent Ideation
Creative ideation process around fixing valleys and creating unexpected peak moments (talk triggers).
90-Day Sprints
Get rid of the bad ideas, prioritize the good ones, and execute!
Getting started is easy.
01.
Schedule a Call
We’ll quickly identify what you’re looking for and how we can help.
02.
Build a Plan
We’ll put together a plan, a timeline and get to work.
03.
Elevated Marketing
You’ll be proud of your brand and confident in your plan.
More Marketing Services
Explore the other ways we help credit unions elevate their brand, culture, and mission.
Brand Standards
Brand Standards is the groundwork any great marketing strategy is built on. With this foundation in place, everything we do from a marketing perspective makes sense. And it isn’t going to waste your money or your time.
Brand Revamp
Have a brand you’re proud of, understand the right message to deliver to the right person, and have confidence in your sales efforts.
